Card: For Breast Cancer Awareness Month, Marcel and Transavia are creating a new safety guideline.

Date: October 2026

Remarks: Every year, Pink October reminds us of the importance of early breast cancer screening. Yet, despite the increasing number of public awareness campaigns, self-monitoring techniques remain poorly understood or rarely practiced.

To help spread this message as widely as possible, Transavia has chosen to leverage one of the most iconic information tools in air travel: the safety card distributed on board its aircraft.

This educational brochure cleverly reinterprets the conventions of safety instructions to guide passengers, step by step, through self-examination and raise their awareness of the signs to watch for and the importance of regular screening.

The initiative is relayed on board by the crew through a dedicated announcement during the flight. While passengers expect the usual safety instructions, an announcement reminds them that during this Breast Cancer Awareness Month, another message deserves their full attention: taking care of their health and talking about testing with those around them.